It is becoming more and more expensive to lead a healthy lifestyle. The cost of eating and drinking healthily is going up. The price of fresh fruit and vegetables is sky high, as is the cost of pure mineral water, soft drinks and juices. However the cost of unhealthy items such as sugar, confectionary and chocolate has dropped. The overall cost of food and drink rose by 1% between June and July this year. 
It is estimated that food accounts for 12 % of household spending in the UK. As times are tight for all of us, we are forced to buy the things that are cheap and affordable. Unfortunately these are usually the things that are bad for us.
Consumers spending power is tight because prices are rising and wages are staying the same or in some cases deceasing. Unfortunately this could lead to people borrowing instant cash in order to just pay for their shopping bill.






